The Project

There is a growth paradox in the south-east of the Netherlands. High economic growth in technical sectors and the labour market in this Brainport region coexists with a growing distance to the labour market and decreased employability for the lower-educated workforce. Both supply and demand agencies have voiced immediate need of a structural change of the labour market.

Solution proposed

One of the region’s strong suits is design thinking, not just in product design, but also in the design of processes. PASSPORT4WORK is a solution that uses proven principles to redesign the journey to (re)employment for the lower educated workforce. It allows for an intersectoral transformation of the labour market, combined with existing the urban innovations of Gas-free Neighbourhoods and Robotics. It ensures an efficient cooperation between employers, jobseekers and government through a low threshold, intersectoral platform:

  • Development of an intersectoral skills passport with a gamified assessment

  • Development of a restructured education program for skills improvement

  • Improving efficiency of time-to-employment and sustainable employability

“To help people to find jobs is the highest priority of the municipality, because it is the foundation of independence. Work is more than just food on the table. It give people a sense of value and pride. Passport4Work suits the innovative character of the city of Eindhoven.”

Yasin Torunoglu, Alderman of housing and employment


Expected results
filled-out skills passports
personalized educational tracks
matched jobseekers
Urban Innovative Actions
Over Urban Innovative Actions

Urban Innovative Actions (UIA) is an Initiative of the European Union that provides urban areas throughout Europe with resources to test new and unproven solutions to address urban challenges. Based on article 8 of ERDF, the Initiative has a total ERDF budget of EUR 372 million for 2014-2020.

Approximately 359 million people – 72% of the total EU population – live in cities, towns and suburbs. Urban areas face multiple and interconnected challenges related to employment, migration, demography, water and soil pollution… But, they are also engines of new ideas and solutions, dynamic places where changes happen on a larger scale and at a fast pace.

To answer the increasingly complex challenges they face, urban authorities need to go beyond traditional policies and services – they need to be bold and innovative.